Top Meal Kit & Specialty Foods Apps on iOS in Australia: Q4 2024

In the fourth quarter of 2024, the performance of the top meal kit and specialty foods applications on the iOS platform in Australia showcased diverse trends. Here's a closer look at the top five apps in this category.

Youfoodz: Custom Meal Plan experienced fluctuating weekly downloads, starting at around 2.1K and peaking at 2.5K in early November, before declining to 850 by late December. Despite the download activity, there was no revenue reported for this period.

HelloFresh: Meal Kit Delivery saw a steady decline in both weekly downloads and active users throughout the quarter. Downloads began at roughly 2K, decreasing to 792 by the end of December. Active users followed a similar trend, starting at 43.8K and dropping to approximately 23.8K.

For Vivino: Drink The Right Wine, revenue showed variability with a high of $2.1K in late December. Downloads maintained a steady increase, culminating in over 1.2K in the same period. Active users also rose significantly, reaching over 11.3K by December's end.

My Muscle Chef maintained a consistent download pattern starting at 664, with a slight dip mid-quarter, closing at 538 downloads by December. There was no revenue data for this app.

Finally, Marley Spoon experienced a decline in weekly downloads, starting at 590 and falling to 218 before recovering to 527 in the last week of December. Active users showed slight fluctuations, ending the quarter at 4.6K.

These insights are derived from Sensor Tower, where more detailed analytics and trends can be explored further.